Finding My Way Back to Myself and My Business

Some days I realize I’ve spent the whole day busy…without doing anything that truly matters to me.

Lately, I’ve had a lot of those days.

I was recently talking with Stacie Sadek about procrastination, not the dramatic kind, but the gentle, persistent kind that sneaks in when you’re circling around something that really matters. And, like these conversations always do, it opened up way more than I expected.

Suddenly, I wasn’t just answering questions…I was staring right at old habits, outdated expectations, and a long list of “supposed to’s” I hadn’t even realized I was carrying. I could see how they were affecting my business and the way I show up online.

The strangest part? I don’t struggle with creating content for clients. I do that every single day. But when it comes to me? To my business? I freeze.

I used to blamed it on being busy, but the truth is simpler. The moment I create a big, beautiful plan, I instantly don’t want to follow it. It stops feeling like mine.

And with the back injury I found out about in the spring, my old way of working, those five- or six-hour content creation bursts, aren’t even possible anymore. Sitting that long hurts. Strangely, that limitation is forcing me to rethink not just how I work, but why I work the way I do.

When Stacie asked what I’ve been procrastinating on, I laughed and said, “Everything.”

But really? It’s always the same thing:

• My business.

• My voice.

• My consistency.

I’ve been self-employed for over a decade, and yet the pattern is embarrassingly familiar:

Go all-in → burn out → disappear → feel guilty → repeat.

It’s not intentional. I never wake up and decide, “Today I will ignore everything important.”

It’s more like I look up at the end of the day and realize I did everything…except the thing I meant to do for myself. And then comes the wave of feelings: frustration, disappointment, and yes, a bit of shame.

When Stacie asked where all those expectations came from, something clicked.

I grew up in a “work hard” era, before Google, before Pinterest, before every second Instagram ad told you that you can hit six figures in four months if you just want it badly enough.

There’s a part of me that still believes success requires pushing yourself hard.

But that version of life doesn’t exist for me anymore.

My kids need me.

My body definitely needs me.

And I don’t have 60-hour weeks to pour into someone else’s idea of success.

I don’t even want that.

Still, the online noise gets inside your head.

You start wondering, “Why can’t I do what they did?”

And when a coach tells me to give up TV or wake up at 5am or “push through,” my whole system shuts down. Because that’s not my life. And I don’t want it to be.

At some point in this year, the choice became painfully clear:

Keep forcing myself into a version of business that doesn’t fit…

or finally give myself permission to do things my way.

So I chose me.

What happened next surprised me.

• I redesigned my website faster than ever.

• I mapped out how I want my business to feel, not just what I offer.

• I organized my ideas. I prioritized my tasks. I built a process that actually works for me, even when life interrupts.

• And I’m sharing my work in a way that feels honest and comfortable, without oversharing or hiding.

Doing this reminded me of how I help clients with their content. Reviewing what’s already there, spotting what’s working, figuring out what isn’t, and building a strategy that fits their goals and their life. The steps are the same: assess, refine, align. Only this time, I was doing it for myself.

When Stacie talked through procrastination types, she told me I’m “The Dreamer.”

I laughed at first, but she’s not wrong. I dream big. I visualize the end result. I love mapping out possibilities. I just lose momentum when the process stops feeling aligned or when life interrupts (because it always does).

My second type is “The Overdoer.” That one hit hard.

I take care of everyone else first: kids, house, school things, deadlines, everything.

By the time I get to my own stuff, I’m tired, distracted, or out of time.

But here’s the best realization from our talk: not all procrastination is bad.

Sometimes I’m not avoiding...

I’m thinking. Pausing. Letting things settle.

That’s productive. I’ve just never given myself credit for it.

What I’m practicing if my life now feels a lot lighter than everything I’ve been taught:

• Take breaks.

• Do two small tasks a day.

• Go slow on purpose.

• Follow your own rhythm, not the internet’s.

• Stop apologizing for being human.

When I approach my business this way, step by step, aligned with my priorities it’s like revisiting and rebuilding a content strategy. Little by little, momentum grows. Everything starts making sense.

If someone asked me today for advice, I’d tell them this:

It’s okay to take a different path.

It’s okay to move slowly.

It’s okay if your business doesn’t look like anyone else’s.

Just…keep going, even slowly

And maybe learn to listen to yourself sooner than I did.

Because once I finally did? Everything started making sense. I began to notice patterns I hadn’t recognized before, how I approach my goals, where I get stuck, and what actually fuels my momentum.

I’m grateful I took the time to do the interview with Stacie. It gave me the space to pause, reflect, and see my own patterns clearly, something I hadn’t done in a long time. If you’re curious about your own habits and patterns, Stacie’s Break the Rules™ interview can be a helpful way to uncover them too. It’s a guided conversation that gently guides you to notice your strengths and what’s already working in your life and business.

You can learn more about the procrastination types here or if you feel like diving a little deeper book a call here.