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Rethinking How I Create Content

  • Writer: Heather Brener
    Heather Brener
  • Oct 28, 2025
  • 2 min read

I’ve realized that over the years, my content strategy has become messy. Ideas, drafts, and half-finished posts are scattered everywhere. It feels overwhelming, and I kept asking myself: Is this really working? Am I just creating content for the sake of posting?


So, I made a decision. I’m starting over. I’m rebuilding my content from scratch, and this time, I’m documenting the journey. Not the polished “how-to” version you usually see online, but the real, behind-the-scenes process. The wins, the mistakes, and everything I’m learning as I go.


The goal is simple: I want to make content creation easier for myself and for anyone else who’s tired of feeling lost or stuck in content overload. Instead of focusing on what everyone else says you should do, I’m experimenting with what actually works for me, and I’ll be sharing those insights along the way.


Some days, things will work perfectly. Other days, they won’t. And that’s okay. The important part is learning, adjusting, and keeping the process sustainable. I want to show that you don’t have to spend hours trying to figure everything out alone. You can find a way to create content that feels manageable, effective, and even enjoyable.


If you’re an entrepreneur trying to grow your online presence while balancing everything else on your plate, I hope my journey can be a little bit of guidance or at least a reminder that you’re not alone. This isn’t about doing everything perfectly. It’s about finding what works for you and building a system that helps you connect with your audience without burning out.


I’ll be sharing the tools I’m using, the experiments I’m trying, and the lessons I’m learning in real time. My hope is that by seeing someone else navigate the process, you can save time, avoid some of the mistakes I make, and feel inspired to simplify your own content strategy.

This is me figuring it out, one step at a time.


I’d love for you to follow along, try what resonates, and share what works for you too.

Let’s make content creation simpler, together.



2 Comments


Nancy111
Oct 28, 2025

I love this idea! Thanks for sharing!

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Heather Brener
Heather Brener
Oct 29, 2025
Replying to

Aw, thanks! I hope sharing my process makes it easier for others to tackle their own content too.

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