Figuring Out Where to Even Begin with My Own Content

Where do I even start? After making the big announcement that I’m scrapping the way I've been creating content and starting fresh, I sat down and… froze. My mind was spinning with ideas, each one waving its hand like, Pick me! Pick me!

Guiding clients through this process has always felt natural to me, but now it’s my own content I’m dealing with, and somehow it feels harder. I know eventually I’ll bounce around to whichever idea excites me most, but this time, I want to do it differently. I want to start with a solid foundation. In the past, I’ve skipped this step, and it always made it harder to get my ideas out into the world in a way that actually makes sense.

So, I started by asking myself: if I were beginning work with a new client, what would I ask? Where would I even start?

Here’s what I’m working on first:

Reviewing my social media profiles

Going through each page felt a bit like taking a walk down memory lane. There were old posts that still make me smile and others that feel like they belong in a completely different era. As I scrolled, I started looking at what’s actually working, what isn’t, and what I want each platform to do for me moving forward.

Did my bio and photo need an update? Absolutely. And it wasn’t just about freshening things up, it made me stop and think about how I want to be seen, who I want to connect with, and what my “why” actually looks like right now.

This time, I’m not adjusting things just because it’s easier than putting myself out there. I want my pages to feel aligned with where I’m going. When someone lands on them, I want it to be clear what I’m about and hopefully make them want to stick around.

I actually started this step before diving into this whole content reset, but I made sure to document everything so I could share it here. I haven’t made all the final decisions yet (still debating a few details), but I’ll share updates as I go.

Looking at long-form content

This blog, brand new, will be my long-form content. I chose blogging over video or podcast because I like to write, and honestly, the learning curve is shortest here for me. I’m someone who has rarely gone in front of the camera, so while I know how to edit and repurpose video or podcast content, actually being in front of the camera is something I haven’t done yet. That feels like a “future me” project.

Choosing a homebase platform

I will need to choose a homebase, a place where I’ll show up consistently, engage with others, share, and be social. This will shape how I write my content and where I spend my energy.

Typically, Facebook has been my go-to space, but since platforms have shifted so much, I want to make sure it still feels right. I might decide to focus more on another platform, it’s something I’m thinking about and will be testing.

My plan is to go deep on one or two platforms and simply share content on the others without worrying about daily engagement. I still want those pages to feel current, just in case someone stumbles across my content or prefers a different space.

Less is more. Focusing on one main platform gives me clarity, helps me enjoy posting again, and makes it realistic to actually keep up with.

Planning posting frequency and content style

How often do I want to post in each space? What type of content will I create? Will I make one piece and post it everywhere, or adapt it to each platform? Thinking about this now will save me so much time later. I don’t want to create content on the fly and feel scattered. I've been doing that for years and it just isn't serving me anymore, truth is it never actually was.

Defining my focus

Finally, I’m thinking about what I want to be known for. This will guide the topics I post about and keep everything focused.  Having a clear focus doesn’t box me in like I once thought, it actually makes it easier to come up with ideas that matter, and easier for others to understand who I am and what I do.

It feels like a lot, and honestly, it is. But I’m taking it one step at a time. Writing it all down and setting these foundations feels like the right place to start. With this first step, I’m shaping something that finally feels clear and real for me and anyone who reads along.