Where I’m Planting My Digital Roots

Where do I want to show up most?

That’s the question I’ve been sitting with lately.

For years, Facebook has been my go-to space, the place I’ve spent the most time connecting, posting, and finding community. It’s familiar, it’s comfortable, and for a long time, it worked.

But as I’ve started rethinking my content strategy, I’ve noticed things feel different there.

My feed feels busier, filled with recommended content and fewer updates from people I actually follow. Groups still feel like home, but day-to-day posting doesn’t bring the same energy it used to.

So now I’m asking myself: is Facebook still where I want to be?

Looking at What Each Platform Offers

To help me figure this out, I decided to take a closer look at the three platforms I use most, Facebook, Instagram, and LinkedIn, and how people are showing up on each.

Facebook

• One of the most popular platforms, especially for people over 30.

• Still the top spot for active users (DataReportal).

• Feeds are changing: fewer friend updates, more suggested posts (Business Insider).

• Groups and communities are still strong.

• Feed favors video and algorithm-driven posts, which can make it harder for text or image posts to stand out.

Instagram

• Very visual: Reels, carousels, and short posts that teach or inspire.

• Carousels and short videos get the most engagement (Hootsuite 2025).

• Engagement is highest with users aged 25–44.

• Creative, but takes consistent effort and strong visuals, a stretch if you prefer writing.

LinkedIn

• Less formal and more conversational than it used to be.

• Text posts and carousels that feel real perform best.

• Engagement among professionals is still growing (Pew Research).

What I’ve Noticed in My Own Posts

Over the last few weeks, I’ve been paying attention to how my posts perform across these platforms. Facebook and LinkedIn have brought in the most views so far, while engagement across the board is still low, which I expected since I’ve only recently started posting consistently again.

I can’t say I’ve had an “aha” moment yet. Facebook still feels familiar, but it’s harder to reach my community there. LinkedIn feels promising, but also a little new. And Instagram… I like the creativity, but I’m not sure I have the capacity to maintain it right now.

So for the moment, I’m in that in-between stage, testing, observing, and letting myself be undecided.

Slowing the Pace

This week also came with an unexpected pause.I came down with a virus over the weekend and it forced me to slow down, which, if I’m honest, I needed.

Since starting this project, I’ve been so excited about rebuilding that I jumped straight into creating more content than I can keep up with. My original plan was one blog every other week, and two to three posts per week per platform. Somewhere along the way, that turned into weekly blogs and daily posting.

And I’ve realized — just because I can do more doesn’t mean I have to.

For some people, posting less comes from not knowing what to say. For me, it’s the opposite. I have plenty to share, but I need space to engage, reflect, and actually live the things I’m writing about.

Where I’m Headed Next

I’m not ready to declare my “home base” just yet. For now, I’m keeping my options open.

• Facebook will stay my community space, especially for groups and conversations.

• LinkedIn is where I’ll experiment more with business-focused posts and see how they resonate.

• Instagram might remain a creative outlet I visit when inspiration strikes, not something I force.

  
  

Maybe my “home base” isn’t about one single platform anymore. Maybe it’s about finding balance between them, showing up where it feels aligned, not just where it’s familiar.

It feels strange to be in this uncertain space, but also freeing. I don’t have to rush the decision. I can keep experimenting and find the space which fits this era.

If you’ve ever struggled to decide where to focus your time online, I’d love to hear what helped you choose.